founded by michelle lachman.
WITH A MUSIC BUSINESS TRACK RECORD ORIGINATING FROM sony music entertainment spanning 14 years - supporting music artists & labels worldwide in creative,branding, marketing,DIGITAL,ASSET MANAGEMENT, production and new technology. embracing the rapid shift in the marketplace from physical to digital to streaming to today...
FOLLOWING HER DEDICATED TIME AT SONY MUSIC, Michelle shifted her focus into other industries establishing relationships in publishing, fashion, broadcast, lifestyle & hospitality. WORKING with companies as NIKE, converse, viacom - mtv & vh1, e! online entertainment, various fashion retail outlets and MANY OTHER BRANDS.
INNOVATION & CONNECTION.
interactive roots recognizes how music intersects into other businesses to create extraordinary experiences.
RESOURCEFUL, SMART & DILIGENT in CREATing innovative, integrated experiences THAT connect to your consumers, fans and audiences.
OUR committment INVOLVES BUILDING AND MAINTAINING trusted relationships. VALUING COLLABORATIONS WITH PASSIONATE INNOVATORS, CREATIVES AND TEAMS.
SEE OUR WORK