Michelle Lachman, Founder & CEO

~ Nelson Mandela

Our story began in 2012, when Michelle Lachman founded Interactive Roots, a company whose purpose was to connect music artists to their fans authentically - after a 12 year career at Sony Music Entertainment, growing their global digital business.

We’ve been guiding global brands for 23 years in music, entertainment, digital, streaming, fashion, CPG, new tech, sports, community, social impact & public policy - working with brand partners as Paramount+, Converse, BET, MTV, VH1, Google, YouTube, Pepsi, Sony Music Entertainment & others.

Today, our mission has shifted to empower communities through creative storytelling, human connection, innovation and advanced technologies.

We are a growing collective of activists, revolutionaries, advocates, strategists, creatives, storytellers, creators, artists, innovators and innovators - who believe in social equity and who care about our planet, humanity beyond political parties, democracy, empowering communities to live healthy, prosperous lives, families, and our collective future.