Integrated Media Campaign - empowering women of all ages to say no to things in life that don’t serve their highest good, self-care and wellness.

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Overview:
The first phase of the “No Is Beautiful” campaign garnered 1 Billion impressions,
with nearly half of them being earned.

Integrated Media Campaign: 

• Online engagement rate came in 3.5x higher than Pepsi Beverage North America benchmarks 

• Influencer posts resonated with users (51% View Rate vs. 9% benchmark!) and drove 10MM views of OUAN content, while also garnering 99.37% positive sentiment  

• Significant brand lift was observed where OUAN creative was featured, including on YouTube, which drove 17MM views of OUAN content 

• +5.6% lift in ad recall seen in 2020 Pure Leaf Cold Brew Facebook/Instagram execution  

• High favorability baseline vs. Facebook/YouTube – 48% of respondents have a positive opinion of Pure Leaf 

• Pure Leaf Print continued to drive ROI for the Brand and saw readers responding positively to our ads, expressing inspiration to act after seeing our creative 

• Popsugar activations saw positive results, including 21% increase in purchase intent, 508K page views against the custom articles (vs the 450K that were guaranteed),
  and extremely high CTRs